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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
Theater review. Possible spoilers. Fresh on the heels of "The Last Jedi" comes the back story of Han Solo (Alden Ehrenreich), arguably the best character in the Star Wars saga. The movie was laden with problems, not the least of which is a change of directors well after things were underway.
5 Storytelling Lessons from the Original Star Wars Trilogy
Subscribe To Amy Schumer's I Feel Pretty Will Probably Make Less At The Box Office Than Trainwreck Or Snatched Updates
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Peppermint is an action thriller which tells the story of young mother Riley North (Jennifer Garner) who awakens from a coma after her husband and daughter are killed in a brutal attack on the family.
How Solo's Phoebe Waller-Bridge brought Star Wars' most badass — and first female — droid to life That Phoebe Waller-Bridge walked into her audition to play a droid in Solo: A Star Wars Story without any clear concept of what that actually meant has become a thing of immediate lore, a talk-show
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Ready Player One is a Fiction/YA/Dystopian hybrid that takes place in the year 2044 where our world is suffering from global energy crisis and everyone needs a means to escape from this harsh truth. This is where OASIS, a genius MMORPG utopia created by James Halliday arrived as the solution to their need for escapism.
Ready Player One: Steven Spielberg discusses The Shining
It's not that surprising to learn that no one is a psychic and has figured out what happens in Endgame. The stars of the film have said it's impossible to guess what happens. The people who make these movies wouldn't be doing their job if they weren't able to surprise people like they did with the ending of Avengers: Infinity War.
Avengers: Endgame Directors Reveal If A Fan Has Ever Guessed
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It is because of his experience with director Matt Reeves on the latter two of those films that Andy Serkis would love to join the director's next film, the upcoming DCEU Batman movie.
Why Andy Serkis Would Love To Join The DCEU's Batman Movie
However, it turns out there was even more going on behind-the-scenes than we realized, as Chris Hemsworth recently revealed that he considered quitting the production the day before filming was set to begin. It seems that Chris Hemsworth had some issues with the way his character, the Ghostbusters' receptionist named Kevin, was originally
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Home 2019 April 6 Jumanji 3 Wraps Filming In Atlanta, The Rock Previews New Desert And Mountain Locations Ahead feel free to call us +646-389-3981 info@mmnofa.com admin , April 6, 2019 April 6, 2019 , Entertainment , 0
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Plenty of actors have security horror stories about the notoriously secretive sets of the Marvel and Harry Potter franchises. But few actors get to experience both. Jude Law is one of those
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Josh Brolin Reveals How Benedict Cumberbatch Inspired Him To Play Thanos In 'Avengers: Infinity War' ----- The videos I use was on google. i
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